revamp

Look who's all grown up and designing boring logos... shiiit..

Too bad I couldn't convince then to spend money on an entirely new logo.

before:

after:

muhammad ali of the DR

made of honey

p22 Harrouche

squashed, the book.

*** this all needs LOTS more work.

most of the text is just a placeholder

in this and the next few projects,

it is not well written and/or gibberish so

NO JUDGEMENTS!

GUSTO magazine

package design project

yay! now i finally get to eat them!

now what?

1% of US.

"poultry prisoners"

Adolphe Mouron Cassandre

Born Adolphe Jean-Marie Mouron in Kharov, Ukraine to French parents, Cassandre later moved to Paris to study at the the famed École des Beaux-Arts and Académie Julien.




The popularity of posters as advertising afforded him an opportunity to work for a Parisian printing house. Inspired by cubism as well as surrealism, he earned a reputation with works such as Bûcheron (Woodcutter), a poster created for a cabinetmaker that won first prize at the 1925 Exposition Internationale des Arts Décoratifs.



Cassandre became successful enough that with the help of partners he was able to set up his own advertising agency called Alliance Graphique. Serving a wide variety of clientèle, during the 1930s, his creations for the Dubonnet wine company were among the first posters designed in a manner that allowed them to be seen by occupants in fast-moving vehicles. His posters are memorable for their innovative graphic solutions and their frequent denotations to such painters as Max Ernst and Pablo Picasso.


With typography an important part of poster design, Cassandre's company created several new typeface styles. Cassandre developed Bifur in 1929, the sans serif Acier Noir in 1935, and in 1937 an all-purpose font called Peignot. In 1936, his works were exhibited at the Museum of Modern Art in New York City which led to commissions from Harper's Bazaar to do cover designs.


















With the onset of World War II, Cassandre served in the French army until the fall of France. His business long gone, he survived by creating stage sets and costumes for the theatre, something he had dabbled in during the 1930s.

In 1963, he designed the Yves Saint Laurent logo.
In his later years he suffered intense bouts of depression until finally he committed suicide in Paris in 1968. In January 2000 it was announced that his estate would now belong to Le Comptoir des Musées (LCM), who now owns and manages the worldwide copyrights of all of Cassandre's work.